Strategemes for Representing the Creativity of Artificial Intelligence in German Popular Science Discourse

In recent years, artificial intelligence (AI) has significantly expanded its functions and become widely used in the creative sphere, giving rise to numerous ethical and legal issues. Scientific and everyday perceptions of self-learning computer programs, as well as public opinion regarding their prospects, are objectified in popular science discourse. Examining linguistic fragments from the perspective of their pragmatic potential allows for a deeper understanding of the benefits and risks of machine intelligence at the current stage of social development, which determines the relevance of this study. The aim of the article is to identify and describe the strategic patterns of verbalizing perceptions regarding the creative capabilities of artificial intelligence in modern German popular science discourse. The research material comprises 200 linguistic fragments selected via continuous sampling from the publications of the German-language online media outlet Tagesschau in 2021–2025. The article analyzes the main strategemes employed in the framework of information and persuasion strategies, aimed at shaping readers’ perceptions of AI’s creative potential in the fields of music, literature, visual arts, and cinema. The primary research method is pragmatic interpretation, which aims to establish the deeper meanings of utterances based on extralinguistic context and involves examining lexical and grammatical structures as a means of representing the author’s intent. The analysis of the results has shown that the strategemes of rejection, doubt, and approval are widely represented in popular science discourse, contributing to the formation of a critical attitude towards AI and its outputs. On the one hand, there is a cautious and even hostile attitude towards machines, linked to the lack of clarity regarding their status within the existing copyright framework and the ambiguous quality of the works produced. On the other hand, there is a positive societal attitude driven by the new creative horizons opening up. The effectiveness of the identified strategemes is explained by the German linguocultural community’s strong focus on laws and regulations, quality and innovation, as well as an awareness of their actions.

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