The article dwells on the origin and development of linguistic imagology, a new field of research which studies the linguistic aspect of foreign image representation in fiction literature, mass media and other types of discourse, as well as the linguistic means of reflecting the relations between the auto-image (image of “the self”) and the hetero-image (image of “the other”). The specific approach offered in the paper is based on the analysis of nine multicultural novels about the Israeli-Palestinian conflict written in English. It consists in singling out two degrees of estrangement between the auto- and the hetero-image, with alienation and the image of an alius making an accent on differences and misunderstanding, and alterity together with the image of an alter, on similarities and propinquity. Lexico-semantic and stylistic analysis of the novels, carried out in the article, reveals linguistic tools which are employed to represent the hetero-image as either an alius or an alter.

The paper based on the content of the Facebook group Immigrants in EU and The Daily Mail publications discusses the issue of discursive construction of an immigrant image in media discourse. Using the framework of Critical Discourse Analysis (CDA), the authors claim that the image of an immigrant can be viewed as a discursive construct, and the main discursive strategies involved in its construction include the reference strategy and the prediction strategy. As a result of the analysis, the so called CDA-categories (topic blocks) underlying the formation of the immigrant figure, are identified and illustrated by the relevant examples, the need for further study of the social media discourse as part of critical discourse analysis is justified. The relevance of such study is due to the growing research interest in discursive construction of the immigrant figure in the media discourse, since it underpins the definition of discourse as a form of social practice, not only reflecting processes in the society, but also exerting a reciprocal effect on them. The use of both verbal and non-verbal means in the media texts under study reflects the intention of the authors of the messages to use all possible communication channels when constructing an immigrant’s image. The results show that the dichotomy of “friends and foes” is being formed and maintained by the British newspaper The Daily Mail, while the members of the Immigrants in EU group try to mitigate the conflict between immigrants and indigenous people.

The conceptual metaphor has been one of the main topics for discussion in various scientific fields for many years. Its mental essence has become common knowledge, and therefore, the relationship between this phenomenon and both language and linguistic personality becomes obvious. It is this strong connection that determines the new vision of the conceptual metaphor from the position of its correlation with the picture of the world: from this perspective, the conceptual metaphor is viewed as a tool with which a picture of the world is formed and elaborated. The research shows that the conceptual metaphor is capable of creating an image that forms the basis of a picture of the world. In this case the image formed by the conceptual metaphor is stereotyped.
The article examines stereotyped images represented by conceptual metaphors based on the English media discourse. It was revealed that the media discourse, which has ideological and influence functions, implements linguistic concepts through a conceptual metaphor. Subsequently, linguistic concepts are fixed and become stereotypes.
Within the framework of the article, when considering the features of the linguistic and conceptual pictures of the world, the conclusion is drawn that the process of stereotyping is characteristic precisely for the conceptual picture of the world, which indicates the direct interconnection between the conceptual metaphor and the conceptual picture of the world.

Contemporary scientific discourse of chemistry is one of the fastest developing independent types of professional scientific communication. It is currently undergoing evolutionary transformation due to a number of extralinguistic factors. Terminologization of coloronyms (i.e. lexemes with the semantics of colour) contributes to never ending replenishment of the vocabulary of scientific-chemical communication. This paper is devoted to the study of current evolutionary trends concerning coloronyms in the French scientific-chemical discourse of the XXIst century. The author defines the notion of a coloronym and analyzes main transformations of colour terms in scientific-chemical discourse from the viewpoint of various linguistic aspects, e.g. etimology, semantics, morphological structure, syntax.
The aim of the paper is to describe modern specificity of terminologization of coloronyms to further investigate evolutionary changes in French scientific-chemical discourse.
Empirical material of the study comprises fragments of written discourse taken from specialized websites, connected with colour industry (factories “Le Moulin à Couleurs” and “Ressource Peintures”, antique evaluation office “Cabinet Portier et Associés”, dyestuff production company “Terres et Couleurs”). The author also uses illustrative examples including lexical units from scientific publications in chemistry that can be found in the digital archive “L’actualité chimique”.
The study employs such methods as analysis of dictionary definitions, etymological, component, structural-semantic analyses.
Based on the complex analysis of terminologization of coloronyms, the author singles out major tendencies in the development of colour terms in scientific-chemical discourse. Etymological analysis of coloronyms helps to follow all the steps in their semantic development in scientific-chemical communication. From the viewpoint of morphological structure, there are two diametrically opposite tendencies to simplification of the existing forms of coloronyms and at the same time to formation of new forms by making them more complex. As far as syntax is concerned, the author highlights the tendency to a wide variety of syntactical functions, performed by coloronyms.

The main purpose of this article is to introduce readers to the linguistic embodiment of the teacher’s image in the short stories by A.P. Chekhov. In recent decades the linguistic personality of the characters of artistic works has often become the subject of thorough linguistic and literary analysis. A.P. Chekhov, being the master of humorous stories, aims at introducing certain features typical only for the images of characters representing various professions but at the same time corresponding to the genre of the work itself. Attention to details, many artistic features are the hallmark of this writer’s work. A.P. Chekhov works through each image at all levels: structural, semantic and linguistic (thesaurus). That is why Chekhov’s works arouse research interest among both literary critics and linguists. The linguistic personality of the teacher in Chekhov’s stories is formed in accordance with the tasks that the writer sets at the time of the creation of the work (for example, a humorous short story, memoirs, etc.). Analysis of the character’s speech characteristics, the verbal portrait of the character allows us to identify the distinctive features of Chekhov’s language and form an idea of the writer as a thinker and researcher of the native language. Working on the semantic level of the linguistic personality allows to reflect on the moral and ethical potential of the characters of Anton Chekhov’s stories.

The paper raises the problem of building the communicative competence of academics. Analysis of the theoretical material of the research helps further investigate the process of learning a foreign language by postgraduates within departmental educational milieu and define the foreign-language communicative competence of a research academician. In accordance with the logic of the presented research, the author uses a complex of complementary methods. They are theoretical research (systematic and theoretical analysis, studying the references in Pedagogy and Methodology of teaching a foreign language, comparative analysis of the Russian and foreign experience, considers the peculiarities of the content of research academicians training in a foreign language), pedagogical research (discussion, supervision, interview). The author stresses the necessity to improve the substantive component of foreign language training of the researcher, taking into account the professional orientation, the use of professional terminology by those who are engaged in research activities. That makes them capable of doing interpretation, précis-writing and abstracting scientific papers in English, thus building their foreign-language communicative competence. The author concludes that in the educational process it is advisable to use a manual, an interactive dictionary and a thesaurus for the successful organization of the process of building the foreign-language communicative competence of the research academician. The content of the materials mentioned above should be aimed at forming postgraduates’ readiness to participate in Russian and international research teams and use modern scientific terminology in a foreign language in various international scientific and representative conferences.

The article is devoted to the notion and role of personalization in teaching English as a tool of day-to-day and professional communication, considering modern methodology which heavily relies on Internet technologies. The authors analyze the development of the ideas, which have served as the basis for personalized education, and come up with a detailed inventory of popular models of personalized education both in Russia and abroad to check their adherence to basic principles of personalization. The methods used in the article comprise synchronic and diachronic forms of comparative analysis. The authors’ personal experience of teaching English in a personalized way at Skyeng School via its online platform has become an important extra source of empirical material for the article. The results of the undertaken study can be of practical value for administrators of educational organizations, specialists in teaching methodology, school teachers who would like to implement various methods of personalized education or devise a personalized technique on their own