Professional Discourse & Communication

Advanced search

Personalization as an approach to education

Full Text:


The article is devoted to the notion and role of personalization in teaching English as a tool of day-to-day and professional communication, considering modern methodology which heavily relies on Internet technologies. The authors analyze the development of the ideas, which have served as the basis for personalized education, and come up with a detailed inventory of popular models of personalized education both in Russia and abroad to check their adherence to basic principles of personalization. The methods used in the article comprise synchronic and diachronic forms of comparative analysis. The authors’ personal experience of teaching English in a personalized way at Skyeng School via its online platform has become an important extra source of empirical material for the article. The results of the undertaken study can be of practical value for administrators of educational organizations, specialists in teaching methodology, school teachers who would like to implement various methods of personalized education or devise a personalized technique on their own

About the Authors

A. V. Konobeev
Titul Publishers
Russian Federation

Y. A. Yukhimuk
Skyeng School

V. D. Voytsekhovskaya
Skyeng School
Russian Federation

M. Shchekich
Skyeng School


1. Borodin, A., Pivovarova, A., & Rymshina, A. Adaptivnoe obuchenie [Adaptive learning]. Retrieved from (accessed: 17 September, 2020) (in Russian).

2. Burnyashov, B.A. (2017). Personalizacija kak mirovoj trend jelektronnogo obuchenija v uchrezhdenijah vysshego obrazovanija [Personalization as a global trend in elearning in higher education institutions]. Sovremennye problemy nauki i obrazovanija [Modern problems of science and education], 1. Retrieved from (accessed: 08 September, 2020) (in Russian).

3. Vdovina, S.B. (2015). Personalizirovannoe obrazovanie: problemy i perspektivy [Personalized education: problems and prospects]. Crede Experto: transport, obshhestvo, obrazovanie, jazyk [Crede Experto: transport, society, education, language], 1. Retrieved from (accessed: 08 September, 2020) (in Russian).

4. Grachev, V.V. (2012). Personalizacija obrazovanija v uslovijah global’nogo perehoda k veb-stilju zhizni [Personalization of education in the context of the global transition to the web-style of life]. Jekonomika obrazovanija [Economics of Education], 1. Retrieved from (accessed: 08 September, 2020) (in Russian).

5. Grinshkun, V.V. Personalizacija razvitija shkol’nikov kak znachimoe napravlenie cifrovizacii obshhego obrazovanija [Personalization of the development of schoolchildren as a significant direction of digitalization of general education]. Retrieved from (accessed: 08 September, 2020) (in Russian).

6. Kargina, Z.A. (2015). Individualizacija, personalizacija, personifikacija – vedushhie trendy razvitija obrazovanija v XXI veke: obzor sovremennyh nauchnyh issledovanij [Individualization, personalization, personification – the leading trends in the development of education in the 21th century: review of modern scientific research]. Nauka i obrazovanie: Sovremennye trendy [Science and Education: Modern trends], 2(8), 172-187 (in Russian).

7. Kozyrevskaya, A.V., & Usataya, E.R. (2018). Obrazovanie v ramkah individualizacii, personifikacii i personalizacii [Education within the framework of individualization, personification and personalization]. Sankt-Peterburgskij obrazovatel’nyj vestnik [St. Petersburg educational bulletin], 6(22). Retrieved from (accessed: 08 September, 2020) (in Russian).

8. Kochergina, G.D. (2018). Personalizacija – prioritetnoe kachestvo sovremennogo dopolnitel’nogo obrazovanija [Personalization is a priority quality of modern additional education]. Integracija resursov uchastnikov obrazovatel’nyh otnoshenij v upravlenii razvitiem kachestva obrazovanija v regione: sbornik materialov HHIV mezhdunarodnoj nauchnoprakticheskoj konferencii [Integration of resources of participants in educational relations in managing the development of the quality of education in the region: collection of materials of the XXIV international scientific and practical conference], Smolensk: GAU DPO SOIRO, 74- 85 (in Russian).

9. Krause, P. Personalizacija opyta obuchenija onlajn [Personalizing the online learning experience]. Retrieved from (accessed: 08 September, 2020) (in Russian).

10. Personalizirovannoe obrazovanie [Personalized education]. Retrieved from (accessed: 17 September, 2020) (in Russian).

11. Rousseau, J. Jemil’, ili o vospitanii [Emile, or about education]. Retrieved from (accessed: 17 September, 2020) (in Russian).

12. Solovieva, Yu.A., & Nagrelli, E.A. (2018). Personalizacija professional’nogo razvitija pedagogov v formal’nom i neformal’nom povyshenii kvalifikacii [Personalization of professional development of teachers in formal and informal continuing education]. Otechestvennaja i zarubezhnaja pedagogika [Domestic and foreign pedagogy], 2(49). Retrieved from (accessed: 08 September, 2020) (in Russian).

13. Solonina, A.G. (1997). Koncepcija personalizirovannogo obuchenija: monografija [Personalized learning concept: monograph]. Moscow: Prometej (in Russian).

14. Starodubtsev, V.A. (2015). Personalizacija virtual’noj obrazovatel’noj sredy [Personalization of the virtual educational environment]. Pedagogicheskoe obrazovanie v Rossii [Pedagogical education in Russia], 7. Retrieved from (accessed: 08 September, 2020) (in Russian).

15. Filatova, M.N. (2015). Individualizacija i personifikacija dopolnitel’nogo obrazovanija detej kak pedagogicheskaja problema [Individualization and personification of additional education for children as a pedagogical problem]. Innovacionnye proekty i programmy v obrazovanii [Innovative projects and programs in education], 6. Retrieved from (accessed: 08 September, 2020) (in Russian).

16. Bartolomé, A., Castañeda, L., & Adell, J. (2018). Personalisation in educational technology: the absence of underlying pedagogies. International journal of educational technology in higher education, 15:14. Retrieved from (accessed: 17 September, 2020).

17. Bray, B., McClaskey, K. (2014). Make Learning Personal: The What, Who, WOW, Where, and Why. Corwin Press.

18. Bray, B., McClaskey, K. (2013). Personalization vs. Differentiation vs. Individualization. Retrieved from n.pdf (accessed: 17 September, 2020).

19. Cronbach, L.J., & Snow, R.E. (1977). Aptitudes and instructional methods: a handbook for research on interactions. Oxford: Irvington Publishers Inc.

20. Developing student agency. Patrick Henry elementary school. Retrieved from (accessed: 17 September, 2020).

21. Herold, B. What does personalized learning mean? Whatever people want it to. Retrieved from (accessed: 17 September, 2020).

22. Locke, J. (1996). Some thoughts concerning education and of the conduct of the understanding. Indianapolis: Hackett Publishing Co., Inc.

23. Morin, A. What is personalised learning. Retrieved from (accessed: 17 September, 2020).

24. Oates, T. (2018). Individualised learning, personalised learning – just where did it come from and what does it mean? Council of British International Schools. Retrieved from (accessed: 17 September, 2020).

25. Reimagining the role of technology in education: 2017 National education technology plan update. Retrieved from (accessed: 17 September, 2020).

26. The glossary of education reform. Retrieved from (accessed: 17 September, 2020).

For citation:

Konobeev A.V., Yukhimuk Y.A., Voytsekhovskaya V.D., Shchekich M. Personalization as an approach to education. Professional Discourse & Communication. 2020;2(3):118-138. (In Russ.)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2687-0126 (Online)