THE TACTIC OF ASSESSMENT IN ECONOMIC DISCOURSE (THE CONCEPT OF SINGLE MARKET)
https://doi.org/10.24833/2687-0126-2019-1-1-36-45
Abstract
The aim of the article is to describe the trends ongoing in modern economic discourse. Economic discourse is considered to be a part of business discourse texts united by the topic of commerce and economic relations. The author looks into speech influence means used by the participants of online communication in social media posts. The work is carried out in the framework of functional pragmatic paradigm. Studying the correlation between the speech forms and their functions, this approach allows to identify the main speech strategies and tactics used by specialists in economics and ordinary people discussing economic issues. The tactic of assessment is the object of the current study. The excerpts from social media involving debate on single market issue were chosen by method of continuous sampling. They included the posts from accounts of European Union Commission, EU Finance, Confederation of British Industry, BBC Politics et al. The author singles out speech means characterizing the phenomenon from a positive and negative perspective. They are treated as a reflection of collective consciousness of Europeans and demonstrate an attitude of doubt and skepticism towards the single market. To conclude, online communication in the field of economics and business proves to be a valuable object for linguistic research. New mass media play an important role in formation of discourse field and a powerful tool for expressing public opinion.
About the Author
A. V. Radyuk
RUDN University, Peoples’ friendship university of Russia
Russian Federation
Russian Federation
References
1. Arutyunova, N.D. (1990). Discourse. Linguistic Encyclopedic Dictionary, Moscow, 136-137.
2. Asadov, A.N., Pokrovskaya, N.N., & Kosalimova, O.A. (2010). Business Communication Culture. SaintPetersburg: Publishing house SPSUEF.
3. Austin, J. (1986). Slovo kak deistvie [Word as action]. Novoe v zarubezhnoi lingvistike, Issue 17, Moscow: Progress, 22-129 (in Russian).
4. BBC Politics. (2019). Retrieved from https://twitter.com/BBCPolitics (accessed: 2 March, 2019).
5. Budaev, E.V. (2019). Critical Analysis of Political Discourse: Main Directions of Modern Foreign Studies. Retrieved from https://cyberleninka.ru/article/n/kriticheskiyanaliz-politicheskogo-diskursa-osnovnye-napravleniya-sovremennyh-zarubezhnyhissledovaniy (accessed: 14 February, 2019).
6. Chau, D. (2018). Language as pride, love, and hate: Archiving emotions through multilingual Instagram hashtags. Discourse, Context & Media, 22, 21-29.
7. Confederation of British Industry. (2019). Retrieved from https://twitter.com/CBItweets (accessed: 10 March, 2019).
8. EU Finance. (2019). Retrieved from https://twitter.com/EU_Finance (accessed: 1 March, 2019).
9. European Commission. (2019). Retrieved from https://twitter.com/EU_Commission (accessed: 20 February, 2019).
10. Feng, D. (2019). Interdiscursivity, social media and marketized university discourse: A genre analysis of universities’ recruitment posts on WeChat. Journal of Pragmatics, 143, 121-134.
11. Gee, J.P. (2011). An introduction to discourse analysis theory and method. UK: Routledge.
12. George Freeman MP. (2019). Retrieved from https://twitter.com/ GeorgeFreemanMP (accessed: 22 February, 2019).
13. Gurieva, Z.I. (2003). Language of business communication in the genre aspect. Vestnik MGLU, 479, 13-23.
14. Khramchenko, D.S. (2015). Planning The Functional Field of Business English Discourse: Linguosynergetic Approach. Voprosy prikladnoj lingvistiki, 18, 151-163.
15. Kobrin, N.V. (2016). Twitter’s media texts in cognitive aspect (on the material of English language) (Candidate thesis). M.V. Lomonosov MSU, Moscow, Russia.
16. Liu, D., & Lei, L. (2018). The appeal to political sentiment: An analysis of Donald Trump’s and Hillary Clinton’s speech themes and discourse strategies in the 2016 US presidential election. Discourse, Context & Media, 25, 143-152.
17. Lou, Sh. (2014). Online Communication Message on Cross-Border E-Commerce Websites: A New Genre in International Business Communication? Proceedings of international symposium on globalization: challenges for translators and interpreters, China: Jinan University Zhuhai, 462-468.
18. Lutzky, U., & Gee, M. (2018). ‘I just found your blog’. The pragmatics of initiating comments on blog posts. Journal of Pragmatics, 129, 173-184.
19. Lyons, A. (2018). Multimodal expression in written digital discourse: The case of kineticons. Journal of Pragmatics, 131, 18-29.
20. Malahova, V.L. (2011). Funkcional’nye svojstva kategorii pritjazhatel'nosti v anglijskom diskurse [Functional properties of the category of possessiveness in English discourse] (Abstract of candidate thesis). Samara State Academy of Social Sciences and Humanities, Samara, Russia (in Russian).
21. Morikawa, N. (2019). #YesAllWomen’s language: Women’s style shifting in feminist discourse on Twitter. Discourse, Context & Media, 28, 112-120.
22. Nazarova, T.B., & Levina, A.A. (2006). English language for business communication. A manual for teaching reading for business purposes. Moscow: High School.
23. Ponomarenko, E.V. (2018). Factors of Business English functional efficiency. SGEM International Multidisciplinary Scientific Conference on Social sciences and Arts. Vol. 5. No 3.6, Vienna: STEF technology, 209-216.
24. Radyuk, A.V. (2013). Funktsionalno-pragmaticheskiye svoystva kooperativnykh rechevykh strategiy i taktik v angliyskom delovom diskurse: [Functional and pragmatic properties of cooperative speech strategies and tactics in English Business discourse] (Candidate thesis). MGIMO University, Moscow, Russia (in Russian).
25. Schiffrin, D., Tannen, D., & Hamilton, H.E. (Eds.). (2005). The Handbook of Discourse Analysis. Blackwell Publishers DOI: 10.1002/9780470753460.
26. Sosnovskaya, A.M. (2011). Delovaya kommunicatsia i peregovori [Business communication and negotiation]. St.-Petersburg: Publishing house SZAGS (in Russian).
27. Susov, I.P. (2006). Istoriia iazykoznaniia [The history of linguistics]. Moscow: AST: Vostok-Zapad (in Russian).
28. Telia, V.N. (1986). The connotative aspect of the semantics of nominative units. Moscow: Nauka.
29. Trepak, Y.V. (2016). Linguastilistic and cognitive pragmatic peculiarities of academic blogosphere discourse (Candidate thesis). M.V. Lomonosov MSU, Moscow, Russia.
30. Vevere, V., & Sannikova, A. (2018). Developing Intercultural Negotiations Skills to Meet Current Challenges of Diverse EU Business Environment as Part of University Social Responsibility. European Integration Studies, 12, 8-18.
31. Vvedenskaya, L.A., & Pavlova, L.G. (2012). Business rhetoric. Moscow: KNORUS.
Review
For citations:
Radyuk A.V. THE TACTIC OF ASSESSMENT IN ECONOMIC DISCOURSE (THE CONCEPT OF SINGLE MARKET). Professional Discourse & Communication. 2019;1(1):36-45. https://doi.org/10.24833/2687-0126-2019-1-1-36-45
Email this article 