The purpose of the study is to identify the features of the architectonics of lifestyle discourse in terms of the organization of stylistic and rhetorical linguistic means. Lifestyle discourse, or discourse about a healthy lifestyle in all its manifestations, is a diversified communicative entity that combines a number of different characteristics. First of all, it is a sample of institutional communication, representing the point of view of the professional community. At the same time, this text addresses non-professional community. As an institutional practice, lifestyle discourse is aimed at developing in the audience the need for a healthy lifestyle, which is understood broadly and involves several levels of its manifestation: moral, mental, material and physical. To achieve the expected communicative effect, lifestyle discourse implements such principles as diversified persuasion, unification and simplification of its language design. The diversification of impact is carried out through the use of different code systems of communication, a combination of institutionality and personality, explicit and implicit evaluation. On the other hand, unification implies codification of the verbal-compositional structure of the text. Reflecting the "face of society" rhetoric of lifestyle discourse is associated with social practices verbalized in the text. Stylistic characteristics of the type of discourse under study are characterized by simplicity, which is explained by the communicative purpose of the producer of the text to perform a didactic task: to regulate the lifestyle of the addressee. The research material comprises articles about healthy lifestyle from modern English-language online publications. The research involves the methods of discursive analysis aimed at identifying socially significant factors affecting the verbal construction of discourse, contextual analysis, stylistic analysis, semantic analysis in the definitive version.

The article deals with one of the elements of the investigator’s speech behavior - didacticism during the interrogation of suspected persons. This behavior of the investigator is aimed at the implementation of the educational function in his professional activities. The analysis of the interrogations in eight novels by Russian authors and eight novels by English authors revealed the most frequent language markers of educational intentions, characterizing the main illocutions of the investigators' speech behavior, related to obtaining evidence from the defendant. The object of the study was the slots of the statements of investigators and a detective story with an educational illocution orientation. A statistical analysis of the results was carried out in order to determine the frequency of use of certain language means in the implementation of the educational function in the work of investigators and detectives. The article also provides a comparative analysis of the characteristics of markers of educational intentions in Russian and English linguocultural community, as well as the dominant speech behavior of Russian and English investigators, aimed at their pedagogical impact on the person under investigation.

The article is devoted to the peculiarities of the usage of various means of expressive syntax in English advertisements for the target audience of young, middle and old age. The research was based on the analysis of the advertisements published in popular English magazines and newspapers for the readers of various age groups. The method of continuous linguistic analysis of the text, the elements of stylistic analysis, the descriptive-analytical method, the method of quantitative analysis, and the comparative method helped to make conclusions about the main features of the expressive syntactic means in English advertisements, their role in creating effective advertising that can attract the attention of recipients and convince them to use the advertised service or product. The article deals with the description of interrogative and exclamatory sentences, parcellated constructions, syntactic repetitions, parentheses, elliptical and nominative sentences, the emphatic version of the actual division of the sentence and the role of punctuation in English advertisements. The analysis of the means of expressive syntax in advertisements for the recipients of different ages is of particular interest from the point of view of peculiarities of creating advertisements for different target groups.

The aim of the paper is to analyze ways of structuring images of man and woman in modern anti-proverbs of the Russian people. The term “anti-proverb” offered by W. Mieder signifies language units of wide range: proverbs and sayings that are opposed to traditional paremias; inverted biblical sayings, aphorisms and winged words of the famous people, obscene and swear proverbs, wellerisms. Anti-proverbs show dynamics of proverbs’ existence, they are one of the new sources of their life in the language. For the research the authors selected modern Russian anti-proverbs from the dictionary by H. Walter and V. Mokienko, which possess anthropogenic lexemes, that are nouns with semantic dominant seme of sex. The paper offers classification of anti-proverbs according to sub-concepts, that reflect characteristics of men and women, which are in focus of attention of the people belonging to certain social group inside the modern Russian society. The analysis showed the gynocentric character of Russian culture in the background of masculine view of the world.

The aim of this paper is to analyze the communicative tactic of mockery in American political discourse. The problem of intensification of destructive elements in American political speech requires thorough investigation as political discourse becomes less conventional and more aggressive. In this context mockery is one of the general communicative tactics, which is used for humiliation and verbal assault on the speaker’s opponents. Mocking lets politicians destroy reputation of their competitors, presenting them in a negative way. Not only politicians, but also social, political and economic groups of people can become a target of mockery. The paper draws extensive empiric material to reveal that mockery is often used in pre-election discourse, because the goal of speakers in this kind of political discourse is to prevail over their opponents by all means. The communicative tactic of mockery may include destructive speech elements, e.g. invectives, negative epithets, dysphemism, pejoratives. This communicative tactic may be used along with special mimics, gestures or graphic content (caricature, video in media etc.). The analysis of empiric material proves that mockery rarely has unilateral character and frequently requires a response from the target. Users of this tactic demonstrate disrespect towards each other and try to impress and entertain their voters.

The article is devoted to the study of theoretical and practical issues of training specialists in the field of road safety to institutional discourse of intercultural professional business communication with foreign road users. Requirements for graduates’ professional training, their personal qualities include such parameters as interpersonal skills, creative activity, readiness for continuous self-development and solution of professional tasks in the conditions of service, including foreign language communication conditions. However, knowledge of a foreign language for special purposes is not included in the list of duties of the inspector of the road patrol service of the State Traffic Safety Inspectorate. This sometimes leads to complicated situations. One of the most pressing problems of the relevant educational organizations of the Russian Ministry of Internal Affairs system in this regard is to assist students in mastering the open, ritualized, sustainable systems, characterized by the presence of status-qualified participants (traffic police inspector, drivers, pedestrians) localized chronotope (time and place of speech interaction), a goal, conventionally stipulated within the framework of a social institution (ensuring road safety), ritually fixed activities (life and health of road users, not causing material damage), intentionally “fixed” strategies (sequences of speech actions when solving specific operational tasks in situations of functional-role interaction with road users), limited genre range (request, conviction, suggestion, coercion, etc.) and the rigidly conditioned arsenal of precedent phenomena (names, utterances, texts and situations) of a professionally oriented institutional discourse in a foreign language.

This paper is devoted to the problems of inclusive education in terms of training professional communication in English. The objective of this paper is to study and analyze specific features of inclusion from a methodological perspective. The authors sum up various approaches to the definition of inclusion and reveal that the main requirements to the teaching staff include professional attributes, competence and some general criteria. All this can significantly affect the process of teaching handicapped students. Language training syllabus components are also taken into consideration, the described teaching strategy represents an antipode of traditional educational form called “flipped classroom” pedagogical technique. The authors study the technique application from different angles showing advantages and disadvantages that are intrinsically linked with the issues of teaching quality improvement. All the above mentioned proves the fact that foreign language teaching within the framework of inclusive education has to represent the form of componential complimentarity interconnected with the professional language theory towards individual needs and the system of values of the handicapped students.